For more than 100 years, butchers in the market town of Sudbury have proudly displayed their meats in their shop windows. But now one has been forced to stop hanging game such as pheasants, partridges and rabbits in his shopfront after a vicious campaign, blamed on ‘townies’ who have recently moved in.
Staff at JBS Family Butchers, which has sawdust on the floor and takes great pride in its link to local suppliers and the countryside way of life, spent hours every week perfecting their window displays featuring meat and game.
Unplucked birds and the occasional pig or deer head were hung up in its shopfront in a small precinct in the Suffolk town. But it has reluctantly had to remove the display after it became the target of a campaign including anonymous hate mail and people hurling abuse in the shop.
Others wrote to the local papers and posted remarks on Facebook calling for a boycott of the shop and its neighbours. Assistant manager Richard Nicholson, 25, said staff had been stunned.
‘We really put a lot of effort into the window display to make it look special and attract customers,’ he said.
‘There have been pheasants, partridge, rabbits and even half a pig. We live in a market town in the countryside, so I am surprised people feel this way. It is tough trading against the big supermarkets so we are up against it already without this happening.’
After the call to boycott neighbouring shops, the butcher’s replaced its display with a small sign saying simply: ‘Due to complaints, there is no window display.’
This sort of thing drive me crazy. So it’s okay to eat those animals but not okay to see their remains? Just goes to show how disconnected most people really are from where their food comes from. Are people going to start complaining about the packaged meat in the window next?
Hold on. They protested a butchers shop for having meat in a window?